Here is an example of how a progressive clothing company uses social media as a tool to connect and get insights from its target audience. A few months ago, I responded to a Facebook invitation to sign up for a free trial of the new woven Björn Borg boxers and all they are asking is for a feedback from wearing it. I got my pair a week ago and I was not disappointed with the product. First of all, the packaging is simple and direct while the copy reads wittiness. Secondly, I like the design because I love plaids (yes, even on my undies). Lastly, the boxer shorts has a front lining inside to keep your family jewels protected and comfortable unlike most shorts which offer no support.
Copy reads "Don't go nuts keep your balls in place". Need I say more.
Plaid is it!
There is even a contest where you can submit a photo of yourself wearing a pair and you can have a chance to become a Swedish Export (why Swedish? - go figure) of the week. I have to admit, the offer is tempting but I’ll pass – too shy.
Thanks for the input on the boxers, Ian! The reason it's called "Swedish Exports" is because we're Swedish, and when you wear our underwear you help us spreading the love and the underwear liberation. I think we need to be more clear about that on the site, so thanks for that input as well.
ReplyDeleteyou should try their swimwear, its just as sexy as the Swedes themselves.
ReplyDeleteDanBerlin